• As a start for brand owners, getting product distributed in right channel and store have been a challenge.
• Even after product is distributed, It is common to realise product is out-of-stocks.
• Our team deep dive into most efficient way to ensure your product is on shelf via:

1. Numeric and Weighted Distribution.
2. Store Ordering Patterns.
3. Shelf Replenishment.

• Getting the right pricing strategy for your product can be a challenge due to product saturation in-store. For an example, should we price lower or higher vs competition?
• Our team has a blueprint and helped brand owners set,

1. Pricing index vs competition.
2. Inter-size pricing strategy.
3. On-Promo vs Off-Promo Index.
4. Frequency suffiency planning.

• Shelving and Display in-store have been the least focus as it takes high effort in getting it right.
• There is only one eye-level shelving and to compete with bigger brands for most prominent location is tough.

Our team has a blueprint:

1. Share of shelf identification.
2. Source of volume.
3. Trusted cues.